Challenging traditions and established norms is in itself a convention, making the concept of ‘Thinking out of the box’ an oxymoron, literally. The very nature of humans drives the mind to frequently venture and explore beyond what is perceived as mundane, commonplace and established. And so does it give results in the form of new trends and disruptions. The question that jumps in at this juncture is – does it always give the best results? There is a catch here. In the quest for experiment, the ripest of opportunities often go unnoticed – potential that has developed and accumulated over time, consciously, subconsciously or unconsciously.